Webinar

Rethinking vaccine communication: New insights for respiratory virus season

A recorded conversation drawing on new analysis of online conversations about flu, COVID-19, and RSV—and five concrete ways to communicate better this season.

About this session

Flu, COVID-19, and RSV may share a season, but the questions and concerns surrounding them are very different. What does that mean for how public health communicates?

Watch this webinar from the Infodemiology Initiative and PGP, featuring Dr. Natasha Bagdasarian, Chief Medical Executive for the state of Michigan; Jessica Malaty Rivera, Executive Director of the Infodemiology Initiative; and Erika Bonnevie, PGP’s Senior Director of Research.

Drawing on new analysis of online conversations, the panel explores which questions deserve attention, how to navigate changing guidance, and how to turn insights from the information environment into more effective communication. You’ll leave with five concrete ways to strengthen your vaccine communications, from tailoring messages to different audiences to activating trusted messengers and anticipating emerging information needs.